Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

A new Nielsen Category Shopping Fundamentals study pulls back the curtain on the consumer’s mindset when they buy alcoholic beverages and highlights some key takeaways to help drive sales.
Exploring the demographics of alcoholic beverage consumers, the study found that Millennials are experimental and attentive consumers. Retailers can reach this group of shoppers through in-store displays, promotions and new product launches. Hispanic consumers, on the other hand, are highly engaged with pre-store influencers. Tailored messaging resonates with this demographic and can influence decisions made later at the shelf.  Convenience Store News – Read more…​