Getting to Win-Win: Retailers and Manufacturers Collaborate on Trade Deals
Haggen and other retailers are showing how to collaborate with trading partners on mutually rewarding promotional and merchandising initiatives.
When Haggen Inc., a 29-store food retailer serving parts of Washington and Oregon, converted its first store in Bellevue, Wash., from the Top banner to Haggen: Northwest Fresh a year ago, the grand reopening attracted a cohort not necessarily associated with supermarket grand reopenings – about 200 of the chain’s suppliers.
Why so many suppliers? Because the repositioning of Haggen’s Top Food & Drug banner and its Haggen Food & Pharmacy banner as entirely new stores under the Northwest Fresh label is something that depends to a large degree on the collaboration between Haggen and many of its key vendors, both local and national.
"We could not have done this without our suppliers," said C.J. "Gabe" Gabriel, Jr., president and chief executive officer of Haggen, the 79-year-old chain based in Bellingham, Wash. "They were phenomenal for us," he said. "And what they got in return was phenomenal for them."Same-store sales growth, he noted, is "increasing as planned," with some signature-department gains tripling expectations. Supermarket News – Read more…