Emphasizing lower sales prices may hint at lower quality for some consumers, study finds

 In International
While sale prices may attract many consumers to products, for others, they may denote lower quality, a new study suggests.
The study, conducted by Vanderbilt University marketing professor Steve Posavac and others, and set for publication in the Journal of Consumer Research, found that consumers use a series of theories when considering the relationship between value and price.  Drug Store News – Read more…

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