Emphasizing lower sales prices may hint at lower quality for some consumers, study finds
While sale prices may attract many consumers to products, for others, they may denote lower quality, a new study suggests.
The study, conducted by Vanderbilt University marketing professor Steve Posavac and others, and set for publication in the Journal of Consumer Research, found that consumers use a series of theories when considering the relationship between value and price. Drug Store News – Read more…
The study, conducted by Vanderbilt University marketing professor Steve Posavac and others, and set for publication in the Journal of Consumer Research, found that consumers use a series of theories when considering the relationship between value and price. Drug Store News – Read more…
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