Rise of The Millennials and Aging of The Boomer Generation – ‘Trouble In Aisle 5’

 In International

Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, announced the findings of their new joint study, Trouble in Aisle 5, which finds that the traditional food-at-home vertical, which is already facing trouble, is likely to see its challenges accelerate over the next few years. The study, which included a survey of 2,000 consumers conducted in May, finds that a confluence of factors appear poised to rapidly transform the food-at-home industry. The confluence of changing demographics, economic factors and customer preferences has the potential to create a long-term disruption across the food-industry value chain that transforms where and how consumers shop for groceries as well as what products they choose. ​Trouble in Aisle 5 – Read more…

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