Popularity of private-label packaged products persists

The just completed wave of shopper research on Private Label usage conducted by Perception Research Services (PRS), shows the vast majority of shoppers still purchase some Private Label products on a regular basis (86{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} – on par with the 84{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} seen in November 2010). This is true across income groups and other types of classification.

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The latest data shows more types of Private Label being purchased as significantly more shoppers claim to have bought more Private Label products than they did in 2010 (38{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} vs 32{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), and reported purchasing 54{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} more product categories (7.4 vs. 4.8).
High levels of Private Label purchases continue for paper products, cereals, cleaning products and canned and frozen vegetables. And for the first time, cookies and salty snacks have now moved into the top tier of regularly purchased Private Label products as well.  Packaging Digest – Read more…​