Kraft Foods has rolled out an innovative new vending solution in Melbourne with touch screens that help consumers choose products and view valuable product information.
It’s an Australian first – and as part of a pilot program to test the new vending technology in the country.
Initially developed by the company for its North American market, Diji-touch machines have operated in the US for over 12 months and are now at located at Melbourne Airport, Monash University and Melbourne Museum. Inside Retailing – Read more…