soda consumption fell faster in 2011
* U.S. soda sales down 1 pct in 2011 – newsletter
* Pricing up about 3 pct – newsletter
* Coke, Pepsi shares up slightly, Dr Pepper shares down
March 20 (Reuters) – U.S. carbonated soft drink consumption fell faster last year as strength in energy drinks failed to offset weakness in traditional sodas from Coca-Cola Co and PepsiCo Inc, according to a leading beverage industry newsletter.
Total sales volume of soda fell about 1 percent in 2011 to 9.27 billion cases, according to Beverage Digest, about the same level it was in 1996. Sales volume fell 0.5 percent in 2010. Reuters – Read more…