soda consumption fell faster in 2011

 In International

* U.S. soda sales down 1 pct in 2011 – newsletter

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* Pricing up about 3 pct – newsletter

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* Coke, Pepsi shares up slightly, Dr Pepper shares down

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March 20 (Reuters) – U.S. carbonated soft drink consumption fell faster last year as strength in energy drinks failed to offset weakness in traditional sodas from Coca-Cola Co and PepsiCo Inc, according to a leading beverage industry newsletter.

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Total sales volume of soda fell about 1 percent in 2011 to 9.27 billion cases, according to Beverage Digest, about the same level it was in 1996. Sales volume fell 0.5 percent in 2010.​ Reuters – Read more…
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