By Being Unorthodox, Kraft Transforms Itself Into A Creative Powerhouse

 In International

Few companies today can match Kraft Food’s commitment to sharpen its creativity and modernize its advertising. What’s so unusual about this is that for decades Kraft was known for its formulaic, and safe approach to advertising. No longer.  New thinking started emerging with the arrival of Dana Anderson, a highly regarded former agency executive (she was CEO of DDB, a leading Chicago ad agency), who joined in 2009 as SVP-Marketing Strategy and Communication. Shortly thereafter, the company’s roster of ad agencies was revamped. Forbes – Read More…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.