L’Oréal Australia has supported the launch of its new Garnier Fructis Pure Shine with an experiential campaign in key shopping centres across the East-coast to help raise awareness of their hair care products’ eco-friendly benefits.
With the Garnier Fructis Pure Shine’s formula being 92 to 94 per cent biodegradable, the campaign by oOh!media’s experiential division oOhfactor! includes a custom built Garnier fish tank with real Gold Fish swimming around a large bottle of the new shampoo. RetailWorld – Read more…