CPG brands dive headfirst into digital sphere

 In International

While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change. Through new initiatives ranging from social couponing to stronger e-commerce offerings and enhanced labeling, CPG retailers and manufacturers are showing an eagerness to engage digitally oriented consumers and an awareness that they need to teach their old marketing tools some new tricks. 


Frankly, the digital world has not been the most natural place for CPG marketing. With consumers comfortable browsing the grocery store aisles in person with coupons or a store circular in hand, trying to move them online has been a challenge.
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