Healthier Tastier Foods, an Australian owned and operated supplier of natural health, pantry, meal and snack brands, is now live on the Purveyance Marketplace – giving them a direct way to get their brand and trade marketing materials in front of independent grocers, with ordering built in at the point of communication.
Who is Healthier Tastier Foods?
Healthier Tastier Foods has been supplying natural, better-for-you products since 2008. Based in Sydney and proudly Australian owned and operated, they bring together a portfolio of brands including Coco Earth, Frisp and Noo, spanning health and beauty, pantry staples, ready meals and snacks.
Their focus on organic, gluten free and pure natural ingredients sits squarely in a category independent grocers want to stock well.
The goal: a direct line to independent grocers
Independent grocers are a channel where visibility matters. Store owners have limited time and shelf space, and suppliers need dependable ways to put their brands, range and promotions in front of them without relying on rep visits alone.
Healthier Tastier Foods was looking for additional ways to get their message and brand out to independent grocers. The Purveyance Marketplace gives them a direct way to communicate with the stores they want to reach.
Purveyance Marketplace trade marketing – with ordering built in
Through the Purveyance Marketplace, Healthier Tastier Foods can share product updates, brand assets, promotions and campaign content with retail accounts in one place. And because ordering sits alongside the content, a grocer who sees a new product or promotion can place an order right then, without a phone call or an email chain. The message and the action happen together.
To find out what the Purveyance Marketplace could do for your business, contact us.