Nielsen are sharing an Infographic for CPG/FMCG companies “DIY Benchmark Product and Business Performance”.
For someone like me who has been in pharmaceutical and FMCG for almost 30 years, it’s interesting to see that the measurement of Distribution still holds a place when benchmarking, yet there are many companies that have long forgotten to utilise this benchmark.
The four common benchmarks are:
- Distribution
- Sales
- Pricing
- Promotion
Purveyance CRM platform provides the tools to measure these benchmarks.