Consumers across developed and developing markets have shown significant preference for e-commerce and continue to embrace online shopping to address their growing need for convenience, better pricing, product assortment and ease of delivery. In Asia Pacific 43% consumers surveyed by Nielsen are already using e-commerce platforms for home delivery of products. Similarly, 25% of consumers in Africa and Middle East, followed by 20% in Latin America are already buying products online for home delivery.
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, our Future Opportunities in FMCG E-commerce study estimates that online FMCG growth will accelerate four times faster growth than offline sales in the next five years. Nielsen – Read more…