December 2016 will be remembered as one of the hottest festive periods on recent record in Australia. However, grocery sales during this peak period remained cool, with just 1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} growth in dollars spent during the four-week period ending 31 December 2016 compared with the same period in 2015 – well below the annual growth rate for total grocery.
Six percent of Australian households sourced their Christmas groceries online, spending a total of $208 over the December month. Overall, online grocery sales in the month of December grew by 19{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} compared with December 2015 and ahead of the 2016 year average of 16{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} growth.
Nielsen retail performance data shows that despite sluggish overall takings at the tills, grocery categories such as fresh berries, mangoes, avocados, mineral water, and fresh prawns surged; reporting the biggest jump in both volume and value sales compared to the same period in 2015. Pork and lamb also recorded notable increases versus 12 months prior. Nielsen – Read more…