Singaporeans are always on the lookout for ways to add value to their purchases and they similarly appear to love loyalty programs. According to the latest Nielsen Global Retail Loyalty-Sentiment Survey, 69{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Singaporeans have highlighted that they belonged to one or more retail loyalty programs.
“Loyalty Programs are designed essentially to drive traffic, increase a retailer’s share of the consumer’s wallet and prompt additional purchases,” said Joan Koh, Managing Director, Nielsen Singapore and Malaysia. “For a loyalty program to be successful, it must be carefully tailored to deliver flexibility, greater value and connect to the needs of the customers.” Nielsen – Read more…
“Loyalty Programs are designed essentially to drive traffic, increase a retailer’s share of the consumer’s wallet and prompt additional purchases,” said Joan Koh, Managing Director, Nielsen Singapore and Malaysia. “For a loyalty program to be successful, it must be carefully tailored to deliver flexibility, greater value and connect to the needs of the customers.” Nielsen – Read more…