The 30th annual March National Frozen Food Month showed an "encouraging" lift in dollar and unit sales as compared to last year, according to the National Frozen & Refrigerated Foods Association (NFRA), sponsor of the promotion.
“We made a concerted effort to reinvigorate the March promotion, encouraging retailers to plan early, get their supplier partnerships in place and promote Frozen Food Month in a big way,” said NFRA president and CEO Skip Shaw. Progressive Grocer – Read more…