Emphasizing lower sales prices may hint at lower quality for some consumers, study finds

While sale prices may attract many consumers to products, for others, they may denote lower quality, a new study suggests.
The study, conducted by Vanderbilt University marketing professor Steve Posavac and others, and set for publication in the Journal of Consumer Research, found that consumers use a series of theories when considering the relationship between value and price.  Drug Store News – Read more…