AUSTRALIA’S two major retailers have stepped up their battle for shoppers’ hearts and wallets this month, with revamped loyalty cards designed to keep baskets full and customers faithful.
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But as shoppers are greeted with the latest sales pitch, experts warn the super-sized awards programs on offer at Coles and Woolworths are likely to benefit companies more than consumers.
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Last month, Coles launched its new flybuys and my5 program to help customers reduce their spending at the checkout. Sydney Morning Herald – Read more…
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