Finding the Path to Growth with a View of the Total Consumer

 In International
Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn’t really changed: retailers need to find more customers and get them to load up bigger baskets while raising prices. Yet slowing U.S. population growth, fragmented spending across channels and deflationary pressures remain key challenges.
Consumers have more choice than ever before on where to shop, which is leading to dollars going to fewer and fewer retailers. As of 2016, only 50 retailers accounted for nearly 80{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of all FMCG sales, one-third less than a decade ago. This has shifted the balance of power away from brands and retailers and into consumers’ hands. However, while the market isn’t bearing growth overall, the long tail of FMCG companies and brands is still growing healthily. In fact, the smallest companies drove more than half of all FMCG growth over the last few years, while the 10 largest companies have posted relatively flat growth across the board. Nielsen – Read more…

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