Amid Change, Marketers Should Focus on the Fundamentals
Most brands and marketers are aware that traditional marketing and engagement strategies will no longer generate the success they did just a few years ago. But many have yet to carve a path toward growth amid an increasingly digitized market where choice is overly abundant and every smartphone is a sales register.
While the winds of change were affecting the fast-moving consumer goods (FMCG) and grocery sectors well before Amazon’s recently announced plans to purchase Whole Foods Market, the acquisition highlights just how profoundly consumer expectations regarding food and beverage shopping are changing—and will continue to do so.
That change, however, is something that industry leaders speaking at Nielsen’s CoNEXTions event in Los Angeles this week encouraged brands to get in front of now. While speaking with Steve Hasker, Nielsen’s global president and chief operating officer, Marc Lore, president and CEO of Walmart E-commerce (and founder of Jet.com), stressed how keeping things simple has enabled his organization to stay focused and growing. In fact, that focus helped lead to 63{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} e-commerce growth in Q1 in Walmart’s U.S. business. Nielsen – Read more…
While the winds of change were affecting the fast-moving consumer goods (FMCG) and grocery sectors well before Amazon’s recently announced plans to purchase Whole Foods Market, the acquisition highlights just how profoundly consumer expectations regarding food and beverage shopping are changing—and will continue to do so.
That change, however, is something that industry leaders speaking at Nielsen’s CoNEXTions event in Los Angeles this week encouraged brands to get in front of now. While speaking with Steve Hasker, Nielsen’s global president and chief operating officer, Marc Lore, president and CEO of Walmart E-commerce (and founder of Jet.com), stressed how keeping things simple has enabled his organization to stay focused and growing. In fact, that focus helped lead to 63{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} e-commerce growth in Q1 in Walmart’s U.S. business. Nielsen – Read more…
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