When the Market is Tough, the Range Mix Keeps Growth Going

 In International
When the market is tough, it’s even more important to look toward potential growth opportunities.
Belgium’s market is no exception. Growth rates are diminishing, and in the past ten years, 72{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of growth has been driven by price. In fact, the importance of price as part of total growth has become even larger in the past years. Smart retailers and manufacturers are investigating the best ways to win consumers over in a difficult market and many are realizing that having the right assortment mix is a key for success — with our research showing an average +3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} sales uplift after optimizing the range. Nielsen – Read more…

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