Fresh Foods and Flavours: How Multicultural Consumers are Driving Fresh Grocery Trends

 In International
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors (such as sriracha, chipotle and tikka masala). And flavors and cuisines will continue to blend and evolve as the population shifts. Therefore, it’s increasingly imperative for retailers and manufacturers to understand the full force and buying behavior of multicultural Americans who inspire and drive trends at retail. In a recent survey, 32{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of all Americans said they would pay more for a brand that understands multicultural needs, and nearly half of American adults say they would shop more at a retailer that offers a wider selection of multicultural products.
The biggest and most obvious hurdle to reaching multicultural consumers is that the “multicultural” umbrella covers a vast range of people, cultures and backgrounds. But a closer look at shopping behaviors across multicultural shoppers reveals one important commonality—they are particularly influential in fresh groceries (the meat, produce, deli, bakery and seafood departments). Multicultural shoppers spend $40 billion on fresh products annually and devote 21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of their annual food spend to fresh. These consumers also spend 4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} more on fresh than white non-Hispanics, which amounts to $60 million in sales annually. Nielsen – Read more…

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