Understanding the Shopping Habits of the Disabled Consumer

 In International

Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But today’s retailers need to understand shoppers beyond race and gender segments. Every shopper has a specific need that drives where they shop and what they buy. And disabled consumers are no exception—they have their own unique preference that should command personalized attention from manufacturers and retailers.
More than one in three households in the U.S. has a person that identifies with a disability, representing spending power that exceeds $1 billion, according to the U.S. Census. And this presents ample opportunity for retailers and manufacturers to gain market share. Understanding who these consumers are and what drives their behavior allows retailers and manufacturers a glimpse of the opportunities available within this diverse consumer cohort. Nielsen – Read more…

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