Retailer Sentiment: A Step Closer to Retailers to Win in Vietnam’s Tradional Trade

With more than 1.3 million traditional trade stores in Vietnam, getting products into stores and in front of the consumer can be a big challenge for manufacturers. In fact, until recently, many manufacturers had shifted their focus away from the traditional trade channel in Vietnam, opting instead to set their sights on the expanding modern trade format.
Last year, however, traditional trade in Vietnam grew faster than modern trade for the first time in the last decade. Today, traditional trade accounts for more than 85{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of sales in the fast moving consumer goods (FMCG) sector, representing nearly $USD10 billion. This trend has manufacturers taking a step back to once again review the pockets of opportunity that lies in the vast and fragmented traditional trade channel. Nielsen – Read more…