What Motivate Singaporeans to Shop at Store?

Among the top motivators for retail shopping, 61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of local consumers have indicated that they enjoyed shopping for groceries, while 57{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of the respondents actively sought for healthier products and 56{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of them hunted for bargains, according to the latest Nielsen Global Retail Growth Strategies Survey. Although Singaporeans displayed a high propensity to engage in grocery shopping, influencing factors were skewed towards getting a good deal, and primarily stocking up on food or household essentials in shopping trips. Nielsen – Read more…