Are retailers over-investing in omnichannel at brick-and-mortar’s expense?
When Finish Line said it would refocus on the in-store experience, some took it as a sign that it’s ditching omnichannel. But is it really an either/or choice?
Sportswear is an exciting, albeit competitive, product category for retailers.
As retailers like Gap and H&M jostle to get in on the athleisure trend, traditional sportswear retailers are feeling the competitive pinch. Sportswear chain Finish Line announced in January that it would close 600 name-brand stores and replace its CEO with Sam Sato, a Nordstrom veteran, after its performance-focused strategy failed to pay off. And following many months of will-they-or-won’t-they speculation, Sports Authority became the first major U.S. retailer in 2016 to declare bankruptcy.
In this competitive market, Finish Line recently outlined plans to position itself for long-term success. While maintaining investments in digital and omnichannel, new CEO Sam Sato said in a conference call with investors that Finish Line will refocus its efforts on physical stores, and is planning store remodels that will “inspire the customer through key item and brand storytelling.”? Retail Dive – Read more…