At a time when overall sales in traditional supermarkets remain unchanged, Americans are deeming differentiated products worth the investment.
In an effort to enhance the exclusivity of their product sets, retailers are trimming their investments in national brands, noted Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., and refocusing their efforts on:
In an effort to enhance the exclusivity of their product sets, retailers are trimming their investments in national brands, noted Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., and refocusing their efforts on:
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- Regional products
- Natural and organics
- Sophisticated private brands
- Maximized margins
- Experiential retail
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