It’s no secret that store brands have seen explosive growth in recent years, and a new Mintel report documents that positive perceptions of these products have taken hold among significant numbers of Millennials and other consumers.
One interesting finding: 42{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Millennials (ages 18-36) agree that store brand food products are more innovative than name-brand products. In fact, Millennials are more likely to buy store brand foods in general (97{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} versus 94{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of all U.S. shoppers).
Furthermore, 37{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of U.S. shoppers as a whole say they prefer to buy store brand products over brand name products. Media Post – Read more…
One interesting finding: 42{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Millennials (ages 18-36) agree that store brand food products are more innovative than name-brand products. In fact, Millennials are more likely to buy store brand foods in general (97{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} versus 94{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of all U.S. shoppers).
Furthermore, 37{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of U.S. shoppers as a whole say they prefer to buy store brand products over brand name products. Media Post – Read more…