Sports Drink Category Grew over 30{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}

According to Elizabeth Sisel, beverage analyst for Chicago-based Mintel, the sports drink category grew 30 percent from $5.4 billion to nearly $7 billion between 2008 and 2013. The growth was driven by advertising and new product lines from brands between 2010 and 2012, she adds. But following these years of strong growth, the category is seeing alterations in the landscape.  Bev Industry – Read more…