Study: Chocolate among most likely unplanned purchases

 In International
Coupons tend to inspire impulse shopping, consumers actually do leave room in their budgets for unplanned purchases and premium items like chocolate are among the most likely to be bought regardless of whether or not they are on the list.
That’s according to a new paper, "Deconstructing the ‘First Moment of Trust’: Understanding Unplanned Consideration and Purchase Conversation Using In-Store Tracking," which appears in the August issue of the American Marketing Association’s Journal of Marketing Research.  Candy Industry – Read more…

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