New products blur the category lines

 In International
Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.
“As we think about successful innovation and what will really deliver growth this year and beyond, it’s really around blurring of the eating occasions,” said Larry Levin, executive general manager of Information Resources Inc. (IRI), during the Chicago-based market research firm’s May webinar “2012 IRI New Product Pacesetters.”  Bev Industry – Read more…

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