Target is devoting incremental shelf space and endcap displays to premium chocolates geared to members of Generation Y, as part of an exclusive distribution arrangement with Lindt.
Lindt’s Hello line of chocolate, in flavors like Strawberry Cheesecake, Caramel Brownie and Cookies & Cream, was designed to fill a dearth in the market for premium chocolates geared to young consumers, according to Mike Hurley, marketing director for Lindt. Supermarket News – Read more…
Lindt’s Hello line of chocolate, in flavors like Strawberry Cheesecake, Caramel Brownie and Cookies & Cream, was designed to fill a dearth in the market for premium chocolates geared to young consumers, according to Mike Hurley, marketing director for Lindt. Supermarket News – Read more…