Retailer Power Play
In today’s big-data reality, retailers and manufacturers alike are learning more about their common shopper. They understand the importance of household-level customization of marketing and neighborhood-level store merchandising—all in the name of stimulating growth of what the Category Management Association (CMA) calls “fast-moving consumer goods” (FMCG).
The CMA recently released a white paper, titled “Three Trends Changing the FMCG Ecosystem,” exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
“FMCG are changing rapidly, driven primarily by underlying changes in digital information delivery that is simultaneously weakening brands, strengthening retailers and empowering the shopper—all while creating an unprecedented tsunami of data,” the report stated. Convenience Store Products – Read more…