Lidl Likely to ‘Copy’ Aldi in U.S.: Analyst

 In Aldi, International

The analyst who reported that Schwarz Group is studying the U.S. for potential expansion of its Lidl discount chain believes the company will be building stores there by early 2015.
Matthias Queck, a research director at Planet Retail here, in a recent web presentation said that slowing growth in saturated European markets is forcing Schwarz to look at new markets, including the U.S. Currently operating in 26 European countries, Lidl is the largest grocer by sales in all of Europe, but it is “poised to find greener pastures beyond the trodden paths,” as growth in existing markets has slowed while the U.S. discount channel is still underdeveloped, Queck said.  Supermarket News – Read more…

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