Retailers more promotional over first half of 2013 in year-ago comparisons

 In International
Retailer promotion activity continued to grow with a 21.6{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity followed by Walgreens, Target and Family Dollar, reported Marx, a Kantar Media solution.
Seven of the top 20 retailers more than doubled their pages circulated in the first half of 2013. Walmart increased its pages circulated by 40.3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} to 3.6 billion pages.  Family Dollar had the largest actual decline in pages circulated among the top ten, down 37.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in the first half of 2013.   Drug Store News – Read more…

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