Asian consumers swayed by ads, labels

Asian consumers are more likely than the global average to be influenced in their purchase decisions by advertising and to spend more on designer labels, a new survey has shown.
Nielsen, the measurement company, polled more than 29,000 internet respondents in 58 countries and found that 64{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers in Asia-Pacific agreed that their purchasing decisions were swayed by advertising. This compared to a global average of 54{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}.  Warc – Read more…