Woolworths’ new strategy aims to boost local producers and small businesses

Woolworths has announced its new Local Food Sourcing Strategy, which naims to bring more locally produced foods to the shelves of Woolworths’ nsupermarkets across Australia.n

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The new strategy will see the introduction of new Australian brands nfrom small and medium sized businesses, on a supply level that can be nreached by the individual company.

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Woolworths Managing Director Tjeerd Jegen said that Woolworths would nappoint Local Sourcing Managers for each state to identify local nproducts, host local sourcing shows, and develop individualised plans nfor local suppliers. Australian Food News – Read More.

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