Suppliers given formula to succeed against grocery retailer “private brands”

 In Australia, Coles, NewZealand, Woolworths

A national cross-sectional survey of more than 1,000 grocery shoppersn by a leading Australian retail consulting firm, Bain & Company, hasn found that retailer-owned private label products are well established nand are being purchased by most grocery shoppers in Australia. The Bain n& Company report said that seven in ten consumers are already npurchasing private label products.

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The Bain & Company report titled “The new reality for grocery nsuppliers in Australia,” said that suppliers of groceries face a host ofn challenges that are new to Australia including price deflation, nparallel imports, more sophisticated allocation of shelf space by the nretailers, and the growth of private label products. Australian Food News – Read More.

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