The danger of depositioning

If you’re not careful, you can appear to be going backwards as a retailer, even when you’re just standing still.

That’s one of the lessons I took away from a trip to New Zealand last week.

I flew across the ditch to speak at the Westfield Breakfast Seminar in Auckland. As part of the address I unveiled the results of a new survey into how Kiwi consumers rate retailers on value. The research asked 400 NZ shoppers to score 43 brands on different value dimensions. Inside Retail – Read More.​