Swisse takes case to court

VITAMIN giant, Swisse, has launched legal proceedings to have a TGA ban on its advertisements overturned (PD 07 Mar). 

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The TGA’s Advertising Complaints Resolution Panel recently forced Swisse to withdraw several TV commercials due to breaches in the Therapeutic Goods Advertising Code, relating to claims of product benefits and the degree to which those claims could be substantiated. Pharmacy Daily – Read More.